Missoni at Milano Moda Donna / Milan Fashion Week
Official Runway Photos
Missoni is an Italian fashion house based in Varese, and known for its colourful knitwear designs. The company was founded by Ottavio ("Tai") and Rosita Missoni in 1953.
Tied to the aesthetic innovation and technical invention that have always changed the identity of knitwear, Missoni is one of the best known, loved and recognized fashion and design brands in the world. Missoni style is the result of a partnership between two people. Tai and Rosita decided to set up a knitwear business in the sixties, and were soon at the cutting edge of Italian fashion. Missoni inaugurated and affirmed an unmistakable way of dressing and living: with a colorful “put-together” of zigzag motifs, stripes, waves and slub yarns in a patchwork of geometric and floral jacquard. The couple started a family and their children Vittorio, Luca and Angela, the brand’s creative director since 1996, grew up in direct contact with their parents’ work. Closely involved with the business, they took on increasingly responsible roles, becoming co-creators in a project that continues to seduce and excite today. Missoni is now one of the best representatives of Italian fashion and design excellence around the world. With its pioneering multicolored aesthetic vision, it continues to influence the contemporary lifestyle, thanks also to the success of the Missoni Home line inaugurated in Edinburgh and Kuwait City at the Missoni Hotels.
Milano Moda Donna / Milan Fashion Week
Milan Fashion Week is owned by Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion), a non-profit association which disciplines, co-ordinates and promotes the development of Italian Fashion and is responsible for hosting the fashion events and shows of Milan. The Camera Sindacale della Moda Italiana, was set up on 11 June 1958. This was the forerunner of the body which subsequently became the Camera Nazionale della Moda Italiana. Proprietors of the most important haute couture establishments in Italy, including some private establishments, which, in those days, played a crucial role in the promotion of this sector, were present at the Memorandum of Association: Maria Antonelli, Roberto Cappucci, Princess Caracciolo Ginnetti, Alberto Fagiani, Giovanni Cesare Guidi, Germana Marucelli, Emilio Federico Schuberth, Simonetta Colonna Di Cesarò, Jole Veneziani, Francesco Borrello, Giovanni Battista Giorgini and the lawyer Pietro Parisio.
The events dedicated to women’s fashion are the most important (Womenswear / Milan SS Women Ready to Wear, and Milano Moda Donna being the major fashion shows). The summer events dedicated to men include Menswear and Milano Moda Uomo.
Camera Nazionale della Moda Italiana
The Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion) is the non profit making Association which disciplines, co-ordinates and promotes the development of Italian Fashion.
The Association represents all the highest cultural values of Italian Fashion. It aims to protect, co-ordinate and strengthen its image, both in Italy and abroad.
In accordance with the statutory provisions, the Association is the point of reference, as well as the preferential mouthpiece, for all the national and international initiatives aimed at valuing and promoting Italian style, customs and Fashion.
Right from the year of its foundation, in 1958, the Association has pursued a policy of organisational support aimed at the knowledge, promotion and development of Fashion through events with a highly intellectual image in Italy and abroad.
Recent agreements over international calendars, which have led to the signing of the Italian-French agreement, have given Milan and the Camera Nazionale della Moda Italiana the role of undisputed protagonist on the international fashion scene, thus also contributing to the consolidation of alliances with London and New York.
The Franco-Italian Protocol signed in Paris on 26th June 2000 is founded on the strong will by Camera Nazionale della Moda Italiana and Fédération Française du prêt-à-porter Féminin to implement a common policy aimed at developing and circulating luxury products in non-European areas.
On January 17th 2005, this agreement has been reconfirmed in Milan with the signature of a new protocol, in presence of the French Minister of foreign trade, On. François Loos and of the Vice-Minister, On.Adolfo Urso, countersigned by the President of Lombardy Region, On.Roberto Formigoni, with the integration of new initiatives particularly relevant, in order to manage the new scenery of the international trade, characterized by the increasing competition that will get worse and worse at the end of the Multifibre Worldwide Agreement.
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